Thermogene warms you up
1909 · lithograph on paper
Dimensions 159.5 × 114.5 cm
A fire-eater kindling fire in his lungs with the remedy Thermogène. The advertised product – Thermogène – was supposed to warm up the body, treat cough, rheumatism and other similar discomforts. The poster strongly accentuates product trade name, completely eliminating the fashionable Art Nouveau ornamentation in favour of clear hierarchy of presentation.
266 collected·498 zoomed·1 comments·1 boards
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About this artwork
Thermogene warms you up (1909) by Leonetto Cappiello, lithograph on paper.
About Leonetto Cappiello
Leonetto Cappiello (9 April 1875 – 2 February 1942) was an Italian and French poster art designer and painter, who mainly lived and worked in Paris. He is now often called 'the father of modern advertising' because of his innovation in poster design.
More by Leonetto Cappiello
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